Pricing & Logo DesignTips

Pricing formula:

Level of expertise

+ Project specification

+ Turnaround time

+ Service and support

+ Level of demand

+ Current economy

+ Physical location

= Total cost

My pricing strategy can be a simple excel table of the different services I offer and how I calculated that fee.

For example, if I offer Web or Design services, My pricing strategy may be as simple as:

Minimum hourly rate =

$15 per hour Average hourly rate =

$25 per hour Premium hourly rate =

$50 per hour And the options I offer prospects and clients are:

1-5 hours at $150 per hour

5-10 hours at $125 per hour

10+ hours at $100 per hour

Or if you package up (aka productise) your service, you may end up with something that looks like this:

Get Started Program at $300 (costed at 2 hours x $150)

Boost Your Progress Program at $625 (costed at 5 hours x $125) Premium Results Program at $1,000 (costed at 10 hours x $100) If you’re running an online business, you’re not alone.

Millions of other online entrepreneurs are out there trying to earn livings.

To stay ahead of the competition, you need to get educated about search engine optimization (SEO) and social media.

You also need to know how to design your site to be as conversion-friendly as possible. If terms like “SEO” and “conversion rate” throw you off, take heart:

It’s easy to get on track. You can get started right this second by reading through the following tips.

What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.

There are five principles that you should follow to ensure that this is so…

An effective logo is (in no particular order):

Simple Memorable Timeless Versatile Appropriate

The design process of a professional logo designer usually consists of:

The Design Brief: They conduct a questionnaire or interview with the client to get the design brief.

Research: They conduct research focused on the industry itself, on its history, and on its competitors.


They conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.

Sketching & Conceptualising:

They develop the logo design concept(s) around the brief and research.

They use creativity and know how to design a logo.


They take breaks throughout their design process.

This lets their ideas mature and lets them get renewed enthusiasm and receive feedback.

Presentation: They then choose whether to present only a select few logos to the client or a whole collection.

Celebration: They then drink beer or eat chocolate or sleep or start on next logo design. Or a combination.

A logo is the very first impression people get of your company. A logo needs longevity. A logo needs to be original. A logo should look professional. A logo should reflect the time and thought gone in to designing it. A logo is the starting point of your whole corporate image.

How much does a logo cost? This is the single most frequently asked question, though it is the hardest one to answer without more details of the project.

The cost of a professional logo design is a question that cannot be easily answered as every company has different needs, however, the best way to approach this question is to draw up a customised quote for each individual.

A number of factors have to be taken into consideration when designing a logo, such as how many logo concepts need to be presented, how many revisions are required, how much research is needed, the size of the business and so on.

The best way to find out how much a logo design will cost is to get a quote from the designer.